IF. Agency Opens TikTok Shops to Help Brands Redefine Social Commerce

TikTok Shop is emerging as the UK’s fastest-growing shopping channel. With its blast-you-out-of-the-water 24 million active monthly users and over £50 million in monthly spend IF.  have got in at ground level to help brands set up shop and maximise potential.

The Manchester-based brand communications agency IF. believes strongly that brands need to leverage their brand equity to tap into this explosive potential and do it asap. 

IF.’s creative director Jo Whiteley is keen to point out:

‘We’re not slaves to the algorithm’.

IF. blend creativity with TikTok's unique shopping tools, with the clear aim of turning engagement into revenue. 

Jo goes on to emphasise, “Our success can be attributed to our rich history in brand AND performance marketing. Continuous engagement for us starts & ends with a single-minded proposition, whether it’s authentic story-telling, community building UGC, affiliate activity, trend led (& brand aligned) content or LIVE shopping – we are continuously strengthening brand reputation. 

We’re rewarded by the algorithm for regular, varied, unique, entertaining, engaging and visually appealing content. Quality over quantity.

Creativity in brand communications; such as dynamically presented limited-time offers, can drive sales by triggering FOMO. This certainly works during key selling periods - great for short term success, where-as fostering a sense of community through brand values ultimately contributes to long term cross-platform sales growth."

From a standing start, IF.’s newest client, a British household homeware & electrical brand, is outperforming the average category seller’s gross merchandise volume (GMV) by a staggering 935%, 4.61% click-through rate (compared to the industry average of 1%) and a return on ad spend (ROAS) 120% higher than TikTok’s norm, the activity has delivered nearly 4,000 sales in only 100 days - and the momentum shows no signs of slowing down as they enter peak shopping season. 

Through customised affiliate campaigns, live streams, targeted ads, and standout trend-led creative content, IF. have established themselves as a client resource for TikTok Shop management. It can be a minefield and the brand values can get lost in the mêle which is why the brand agency insists on brand stewardship within this blink-and-you-miss-it environment. 

“We’re thrilled to see our clients thrive on TikTok Shop. It’s a testament to our team’s commitment to creativity, innovation, and understanding of TikTok’s unique ecosystem,” said Laura Selby, director of digital at IF. “As TikTok shapes the future of social commerce, we’re here to keep brands at the forefront, delivering content that not only resonates but sells.”

As an official TikTok Shop partner, IF. showcases the power of expert-driven, platform-native content, cementing Manchester’s position as a leader in the digital and creative industries.