Idris Elba Kicks Back in Sky Store's New 'Buy & Keep' TV Campaign

In a new TV ad that premieres this week, the celebrated actor Idris Elba relaxes in a high-tech living room that demonstrates the ease of the new ‘Buy & Keep’ movie service from Sky Store.

As the room moves around to create the perfect movie setting, Idris explains how Sky Store customers can now download a movie to keep on their box - and also receive the original DVD by post to add to their collection.

In the third of a series of ads by Brothers and Sisters, the Hollywood favourite raves about the ease of the new service from Sky, letting Sky customers buy, watch and keep many of the latest and best movies including X-Men: Days of Future Past, The Lego Movie, The Amazing Spider-Man 2 and Bad Neighbours. Customers are also to Buy & Keep some of Hollywood’s best loved classics, all at the touch of a button on their Sky remote.

The campaign will run from Weds 1st October for 9 weeks. Stink and Framestore were responsible for production and post-production. The campaign will also run across digital, outdoor and on demand platforms.