Idris Elba Gets Smart in Brothers & Sisters' New Sky+ Spot

In a new TV ad that breaks nationwide this week, the acclaimed actor Idris Elba, surrounded by an alarm clock, calendars and new season post it note reminders, informs us Sky+ have just developed a new feature called ‘Smart Series Link’ – which records every season of your favourite show - forever. As he moves through the white room he explains how Sky+ customers will never miss an episode or new season premier again.

In the fourth of a series of ads by Brothers and Sisters, the Hollywood favourite celebrates the ease of a service that records the current season and also remembers to record all the seasons that follow.

The campaign broke nationwide from Monday 6th October for 6 weeks. Stink and Framestore were responsible for production and post-production.

The 40 second TV ad features Elba walking through a white space talking to camera surrounded by an outsized alarm clock and wall calendars covered in reminder post-it notes. The campaign will also run across digital, outdoor and on demand platforms.