On what seemed to be just another ordinary day, Saudis nationwide woke up to a series of strange phenomena online, with no clear explanation. They witnessed a flying man, drone, and robot delivering food across neighbourhoods. Safe to say, the scene was both bizarre and extraordinary. The videos quickly gained traction on social media and instantly became the talk of the town and top news on numerous TV channels for days.
Then, on Saudi National Day, it was finally revealed who was behind these unusual sightings: HungerStation.
After capturing the Kingdom’s attention, the leading delivery app then released a follow-up film that honoured the Kingdom and proved that nothing is impossible with the accelerated speed of transformation the country is witnessing. Starting today, and with ambitious mega-projects like The Line, no idea is too radical, nor far-fetched.
The campaign, in partnership with Wunderman Thompson Riyadh, also tackled how HungerStation is poised to lead the future of delivery in Saudi Arabia, a nation that keeps striving for more. And for that, HungerStation thanked an entire Kingdom for pushing it forward, and supporting its efforts to lead the way ‘Before Everyone.’
The leaked videos generated dozens of millions of views across KSA and the region, but they soon became a viral hit globally, garnering views and praise from people in India, USA, and every country in the world.