Hub Strategy & Communication Look to the 'Golden Years' of Storage

Hub Strategy & Communication, a San Francisco-based integrated creative agency, has launched the first-ever brand campaign for Nimble Storage. The “Golden Years” campaign, which recently launched in San Francisco and New York City, takes aim at old-school storage vendors using yesterday’s technology. The outdoor, digital and video creative marks the first efforts by Hub since becoming Nimble’s partner in early 2014.

“Typically the advertising you see in the storage industry is a little...dry,” said DJ O’Neil, CEO / Creative Director for Hub. “We think this new campaign for Nimble bucks that trend. It’s a lot of fun.”

“I’m excited to launch our first brand campaign in partnership with Hub,” said Dan Leary, VP of Worldwide Marketing at Nimble Storage. “They’ve developed an engaging and creative way to challenge old school storage vendors, and I’m confident it will support our efforts to stir up the conversation within the storage industry.”

The new campaign is just the beginning of what will be a continued expansion of marketing efforts in the US and abroad, as the brand continues a trajectory of impressive growth at the expense of the old guard.