How We Made: The Truth Is Worth It with The New York Times & Droga5

Marketing production agency, Tag is a proud supporter of The Immortal Awards. Over the upcoming months, as part of the sponsorship of the Immortal Awards content channel, this series will explore the creative excellence behind the Immortal winning projects from the competition’s first few years, as told by the brands and agencies that made them.

Inepisode three, The New York Times's chief marketing officer, David Rubin, and SVP marketing, Amy Weisenbach, plus Droga5 New York's chief creative officer, Tim Gordon, and group creative director duo, Laurie Howell and Toby Treyer-Evans, catch up with The Immortal Awards’ Paul Monan to talk about the truth.

A winner at the Immortal Awards in 2019, The Truth Is Worth It looked to bring to light the danger, bravery, perseverance and determination that it takes to be a New York Times journalist and ultimately how that helps people better understand the world. The team behind the project explore the complexities of the creativity and craft, the importance of integrity and having your copywriting skills judged by the world's best journalists...