How Target McConnells and An Post Broke Down World Borders

Target McConnells has released a VFX reel to show just how they broke down world borders and brought the Golden Gate Bridge and the London Eye, among others, to Irish shores. 

Target McConnells’ Broadcast Director, Michael Cullen, commented, “We had a really bold vision for this ad, so we needed talent and techniques to match. We wanted to bring our idea to life in a really dramatic, cinematic way. So we employed some world-class talent to realise the visual idea. We worked with award-winning director Ian Power. Andy Clarke, from Outer Limits, was our VFX guy. Andy is a huge name, more known for his feature film work in the likes of 'Brooklyn' and 'Dracula Untold'. We also used film colourist, Gary Cullen – who’s best known for setting the tone of 'Game of thrones' and 'Room'."

An Irish Advertising First

As well as using high calibre talent, the agency also employed high-calibre equipment and techniques to match. Cullen explains, “We used the Arri Alexa 65 camera, the camera used on 'The Revenant'. It’s the first time this camera has been used in Irish advertising. We also used a post-production technique using the letterbox, the black space at the top and bottom of the ad, which gradually expands as the ad progresses to give a cinematic feel.” 

Full Credits

Creative Agency – Target McConnells

Client - An Post

Joint Creative Director – Monika Crowley

Senior Creatives - Ruth Dempsey & Keith Lawler

Broadcast Director – Michael Cullen

Producer – Eric Brindley

Managing Director – Abi Moran

Group Business Director – Enda Kelly

Senior Account Manager – Karen Downey

Director – Ian Power

VFX – Andy Clarke

Production Company – Rocket Productions

Post Production Company – Outer Limits