How Independent Agency White Rabbit Group Brings Digital Visions to Life Through Code
White Rabbit Group has recently joined the Worldwide Partners (WPI) global network of independent agencies. White Rabbit Group is a web and mobile app development agency with a highly diverse and creative team that takes an idea through development and into scale. The independent agency is headquartered in Seattle, WA, USA, thriving on the city’s unique blend of natural beauty and technological innovation. They also have offices in Bogota, Colombia, Chennai, India, and Cochin, India.
We sat down with White Rabbit Group's director of partnerships Adam Weil, and director of marketing, Jerry Wiant, to learn more about their unique expertise in bringing digital visions to life, how they deliver on their promise of 'pixel perfection,' and the importance of surrounding yourself with happy people.
Bringing Digital Visions to Life
White Rabbit's philosophy is centred around partnering with creative agencies and businesses to bring their digital visions to life through code. They specialise in building web and mobile apps for world-class agencies and creative studios. Their core skillsets include:
Marketing websites
Web applications
Ecommerce websites
Mobile applications
VR/AR development
“Our full stack team of developers are well versed in a range of platforms, giving us the ability to code anything from a simple marketing website to a fully custom-built web app,” said Adam Weil, director of partnerships at White Rabbit Group.
White Rabbit Group leverages technology partnerships with industry leaders like WordPress VIP, Contentful, Pantheon, HubSpot, and WP Engine to deliver digital experiences with exceptional results.
“We have a 90% client retention rate, highlighting our commitment to quality and to business results that keep clients happy and coming back for more,” Adam added.
They’re not short on examples of satisfied clients and award-winning work. A few notable campaigns include:
Mixed Reality Dev Days hosted by Microsoft, was a hackathon to display new ideas using Microsoft’s cutting-edge Mixed Reality Toolkit. White Rabbit Group used their expertise to bring the event’s futuristic-themed website to life, focusing on accessibility and user experience, and delivering a high-quality website ahead of schedule that drove 1,750 registered attendees in its first week.
White Rabbit Group played a key role in developing the website for The Game Awards, one of the gaming industry’s most prestigious events. “The Game Awards celebrates the hard work of game development companies by putting them in the spotlight. We wanted to make sure the website was just as impressive,” Adam said. By updating the website with a new design and building it to handle high traffic during the event, they certainly succeeded, delivering more than 103 million views and 45 million votes.
Direct2Care, a key innovator in virtual healthcare, turned to White Rabbit Group to design and develop a user-friendly site that would unburden them from administrative challenges and bugs. White Rabbit Group brought a structured, sprint-based approach that increased app downloads, led to a 4x rise in user adoption, and set them up for a clear roadmap for future advancements.
These projects exemplify White Rabbit Group's ability to deliver innovative and effective solutions across various industries.
A Passion for Pixel Perfection
White Rabbit Group describes their company culture as 'relaxed, fun, hard-working,' with a team that's devoted to coding and design.
“All of our staff are 100% full-time in-house, and we only bring on people to the team that have a passion for coding and designing, thus surrounding ourselves with happy people,” said Jerry Wiant, director of marketing at White Rabbit Group.
While Seattle serves as White Rabbit Group's headquarters, their reach extends far beyond the Pacific Northwest. They have offices in Bogotá, Colombia, Chennai, India, and Cochin, India. This global presence allows them to tap into a wider talent pool and cater to a diverse clientele.
The Benefits of a Unified Platform Approach
White Rabbit Group has noticed more businesses moving toward all-in-one technology solutions that combine CRM and CMS into a single platform. This makes things easier to manage, improves efficiency, and creates a better experience for users. The rise of platforms like Shopify and Contentful reflects a broader industry focus on delivering better consumer experiences, increasing productivity, optimising costs, and using data to make smarter decisions.
“These trends indicate that companies are prioritising performance, tailored solutions, and ease of use,” said Jerry. “It’s a win-win-win across the board for us as developers, for brands, and for consumers.”
The Future of Advertising May Lie in AI
When it comes to the future of advertising, White Rabbit Group views AI integration as a major game-changer. “The brands that could potentially succeed in the next few years may be the ones that use AI to improve efficiency and make smarter, data-driven decisions while staying connected to what people really want. While we’re not creating large language models, our focus lies on integrating AI into existing systems so businesses can fully leverage their power.” said Adam.
However, they also acknowledge that some things will never change, regardless of how advanced technology becomes. “Building trust and credibility, and crafting outstanding stories will always be fundamental to successful advertising, regardless of technology,” Adam added.
The Value of Collaboration
White Rabbit Group recognises the value of collaboration and shared learning, and is excited to be the newest member of Worldwide Partners. “It’s our hope to be able to collaborate with agencies on market insights, referrals, and other related shared opportunities,” said Jerry. “We also envision the network being able to enhance our brand awareness, and contribute to both our business and personal development.”
“White Rabbit Group’s expertise and track record in web and mobile app development is unmatched,” said John Harris, president and CEO of Worldwide Partners. “Along with their passion for the work, commitment to collaboration, and global presence, they are well-positioned for continued success in the ever-evolving digital landscape, and will be a valuable partner within our network of independent agencies.”
