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Creative

How Bacardi and BBDO NY Turned Instagram into a Drum Machine

Brand hacks the platform's 'Peek and Pop' feature

How Bacardi and BBDO NY Turned Instagram into a Drum Machine

BACARDÍ has recently become synonymous with hacking social media to create fun and engaging content.  For example, you may recall Bacardi’s use of Instagram Stories to launch 'Instant DJ', developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in 'Live Moves'.

The brand is up to it again.

This week, Bacardi is hacking social media with Bacardi Instant Jams.  Created by BBDO New York, Instant Jams transforms the rarely used 'Peek and Pop' feature on Instagram into a drum machine. Using your phone and the BACARDI USA Instagram page, Instant Jams allows you to mix tracks, add sound effects and become your very own DJ.

Instant Jams is ideal for the advanced 'grammers who have mastered their Peek and Pop skills. But, like most fun games and DJing, it takes some skills.


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Client

Brand: Bacardi

Sound

Sound Company: Human

Sound Engineer: Mike Jurasits, Gareth Williams

Executive Producer: James Dean Wells

Creative Lead: Mike Jurasits

Production Company

Production Company: Lobo

Music

Music Company: Human

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: Greg Hahn

Executive Creative Director: Danilo Boer, Marcos Kotlhar

Art Director: Pedro Sampaio

Worldwide Chief Creative Officer: David Lubars

Senior Project Manager: Noreen Masih

Head of Integrated Production: David Rolfe

Executive Producer: Michael Gentile (BBDO Studios)

Production Services Director: Jessica Nugent

Senior Business Affairs Manager: Kathy Bannon

Associate Business Affairs Manager: Reid Pierce

Music Producer: Julia Millison

Senior Account Director: Steven Panariello

Account Director: Josh Goodman

Account Executive: Nora Stanton

Communications Planning Director: Steve Panawek, Jen Leung

Editor: Alex Lubars (BBDO Studios)

DOP: Billy Siegrist (BBDO Studios)

Animator: Alex Lubars (BBDO Studios)

Creative Intern: Marc Park, Woo Jae Woon

Account Manager: Meghan Wood

Studio Producer: Luke Butler, Andre Rowe (BBDO Studios)

Utility: Matt Karas (BBDO Studios)

Category: Alcoholic Beverages , Spirits