BBDO New York
Wed, 28 Nov 2018 11:04:25 GMT
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How Bacardi and BBDO NY Turned Instagram into a Drum Machine
Brand hacks the platform's 'Peek and Pop' feature
BACARDÍ has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardi’s use of Instagram Stories to launch 'Instant DJ', developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in 'Live Moves'.
The brand is up to it again.
This week, Bacardi is hacking social media with Bacardi Instant Jams. Created by BBDO New York, Instant Jams transforms the rarely used 'Peek and Pop' feature on Instagram into a drum machine. Using your phone and the BACARDI USA Instagram page, Instant Jams allows you to mix tracks, add sound effects and become your very own DJ.
Instant Jams is ideal for the advanced 'grammers who have mastered their Peek and Pop skills. But, like most fun games and DJing, it takes some skills.
Client
Brand: Bacardi
Sound
Sound Company: Human
Sound Engineer: Mike Jurasits, Gareth Williams
Executive Producer: James Dean Wells
Creative Lead: Mike Jurasits
Production Company
Production Company: Lobo
Music
Music Company: Human
Creative Agency
Creative Agency: BBDO New York
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer, Marcos Kotlhar
Art Director: Pedro Sampaio
Worldwide Chief Creative Officer: David Lubars
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Executive Producer: Michael Gentile (BBDO Studios)
Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Kathy Bannon
Associate Business Affairs Manager: Reid Pierce
Music Producer: Julia Millison
Senior Account Director: Steven Panariello
Account Director: Josh Goodman
Account Executive: Nora Stanton
Communications Planning Director: Steve Panawek, Jen Leung
Editor: Alex Lubars (BBDO Studios)
DOP: Billy Siegrist (BBDO Studios)
Animator: Alex Lubars (BBDO Studios)
Creative Intern: Marc Park, Woo Jae Woon
Account Manager: Meghan Wood
Studio Producer: Luke Butler, Andre Rowe (BBDO Studios)
Utility: Matt Karas (BBDO Studios)
Categories: Alcoholic Beverages, Spirits
BBDO New York, Wed, 28 Nov 2018 11:04:25 GMT
