Horizon FCB Dubai Appoints Mohamed Bareche as Executive Creative Director

Horizon FCB Dubai, one of the most awarded agencies in MENA, has proudly announced the appointment of Mohamed Bareche as their new executive creative director.

Mohamed takes the reins following an impactful tenure where he championed groundbreaking campaigns for marquee brands such as Pizza Hut, KitKat, Louvre Abu Dhabi and Standard Chartered. His ingenuity has been celebrated at the Cannes Lions Festival, Clio awards, LIA, NY Festival, One Show, MENA Effie and Dubai Lynx among other prestigious platforms.

Starting in Paris, Mohamed's illustrious 21-year advertising journey began in 2002 as an assistant Art Director until he reached senior lead creative positions in multinational agencies from Paris to Dubai. Outside the agency environment, Mohamed dedicated seven years imparting his insights as an advertising instructor at esteemed institutions like the Paris University, ICN Business School, and Artline Institute.

Reham Mufleh, managing director at Horizon FCB Dubai, said, "Mohamed's addition to our team symbolises a new chapter of creativity and innovation at Horizon FCB. His vast experience and proven track record of excellence align seamlessly with our agency's ethos. We’ll continue unleashing creativity fueled by diversity, data and technology… eagerly anticipating a game-change in partnership with Mohamed.”

Speaking about his new role, Mohamed shared, “Joining Horizon FCB Dubai is both an honour and a thrilling challenge. They already paved the way and built a strong reputation by winning in every major festival globally, not mentioning notable pitch wins, which resonates with my own drive for excellence. They placed the bar really high and that makes me really excited to integrate in this ambitious team and continue the tradition of crafting campaigns that leave an indelible mark on the industry.”

With Mohamed at the creative helm, Horizon FCB Dubai reaffirms its commitment to its mission: to be a nexus where creators, fighters and thinkers converge. Their relentless drive, exemplified by the 'Never Finished' philosophy, is what continues to distinguish them in the dynamic MENA advertising landscape.