Cannes Contenders: How FCB Is Using Creativity as an Economic Multiplier
FCB (Foote, Cone & Belding) is a global advertising agency network founded in 1873. With a presence in over 80 countries, FCB is known for delivering its 'Never Finished' creativity across the globe.
Ahead of the 2024 Cannes Lions Festival of Creativity, the global team at FCB has selected some of the work that they’re most proud of and might have a strong chance of winning metal in June. Make sure you're watching out for the right Cannes Contenders by checking this lot out.
Danilo Boer, global creative partner at FCB, introduced the selection as follows: "We are incredibly proud of the work we have entered into Cannes Lions. This year, as every year, our work centres around our rallying cry of 'Creativity as an Economic Multiplier' for all of our clients, and hopefully, the jurors will agree we’ve stayed true to this belief.
"We’ve pushed the limits of what entertainment can be with our work for Michelob ULTRA and Dramamine. We’ve built on the long-lasting Andrex platform with one of the most surprising and hilarious toilet paper ads you will ever see (or, at least, we think so), and launched a project to un-ban every book in America to spread knowledge one book at a time.
"With ideas coming from our teams in Brazil, Canada, Chicago, Dubai, France, London, New York, and many other corners of the world, touching on so many disciplines, we feel well-rounded in the global view of creativity we are bringing to the Festival.
"But FCB’s work aside, we’re excited to see what our peers have submitted, and look forward to being inspired by our industry that constantly strives to push the boundaries of what we can achieve. Creativity is more powerful and prolific than ever."
Michelob ULTRA - Lap of Legends
