senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Awards and Events in association withAwards & Events
Group745

Nissan Al Babtain and Horizon FCB Win Nissan ‘Defy Ordinary’ Award

23/05/2024
Advertising Agency
Dubai, United Arab Emirates
198
Share
Campaign used face-mapping technology to put test drivers into their very own movies

Nissan Al Babtain and Horizon FCB Kuwait have secured a prestigious victory on the regional stage with their innovative campaign, earning them top honours at the Nissan Regional Awards with the ‘Defy Ordinary’ Award.  

They redefined test driving through the ‘Test Drive, Test Life’ idea with an unparalleled test drive experience allowing prospective buyers to get a glimpse of what their future could look like as a Nissan driver.

With 45% conversion rate from test drive to purchase, it was important to come up with an idea that would drive consideration in this crucial car-buying moment. Hence, this collaborative effort between Horizon FCB and Nissan Al Babtain in Kuwait has redefined the concept of test drives, elevating them from mere vehicle assessments to immersive experiences. 

The campaign used face-mapping technology to put test drivers into their very own movies, intertwining the act of test driving with nine different themed films that explored life’s possibilities. The results resonated deeply with audiences, capturing their imaginations and inspiring them to embark on transformative journeys with Nissan.

With this prestigious accolade, Horizon FCB and Nissan Al Babtain in Kuwait solidified their position as trailblazers in the automotive marketing landscape, setting new standards of creative excellence and innovation for the automotive industry; all with the objective of creating the economic multiplier. 

Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from Horizon FCB Dubai
Test Drive, Test Life
Nissan Al Babtain
23/05/2024
17
0
Grow Your Business with DHL
DHL Express
13/05/2024
34
0
Dubai Esports and Games Festival 2024 is here!
Dubai Esports and Games Festival
01/05/2024
5
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0