Honda 'Paper' Director PES Signs to Blinkink
lbbonline.com, 2 months ago
PES, Academy Award nominee and major YouTube influencer joins Blinkink after his recent spot for Honda.
This year saw Californian-based PES return to the world of advertising with Honda ‘Paper’, his mindbogglingly brilliant two-minute paper-flipping journey through Honda’s history. This ground-breaking film with RPA won a stream of awards including The One Show Gold Pencil, D&AD’s Graphite Pencil, a Bronze, Silver & Gold at Cannes Lions, and an Emmy Award nomination for ‘Outstanding Commercial of 2016’. It has also been added to the permanent collection at both The Museum Of Modern Art & The Louvre’s Museum of Advertising.
Whether it’s stop motion, live action, flip book or 3D animation, the level of intricacy and attention to detail that you see in PES’ Honda spot is common throughout his work. His latest live action film for Android’s “Be Together. Not the Same” campaign, “Fingerprints” features dozens of finger-people coming together in meticulously crafted miniature environments.
PES is probably best known for his unique brand of short, playful object-based stop-motion filmmaking. He has a clever way of looking at the familiar world in a different way and this is seen most prominently in his intriguing recipe based shorts - ‘Western Spaghetti’, ‘Submarine Sandwich’, and most famously ‘Fresh Guacamole’. In the latter, he imagines a grenade as an avocado, and then baseballs, light bulbs and dice are transformed into tasty ingredients for his surreal guacamole concoction. All three films are under two minutes long with ‘Fresh Guacamole’ being the shortest film ever nominated for an Academy Award (Best Animated Short Film Nominee, 2013).
PES’s style lends itself perfectly to YouTube where he has built an impressive following. With over 200 million views and 1 million subscribers, PESfilm is number 56 on YouTube’s Top 100 Most Subscribed Film & Animation Channel List. He is also regularly sought after on the speaking circuit. Recent talks include Google Think 2017, the G20 Summit, The EG, as well as appearances at major universities around the world.
PES said: “My favourite ads of all time were just great short films that had a product logo at the end. You could take the product logo off and they would still be entertaining to watch”. It’s this ethos that drives all of his work, whether it’s commercial or original content. And since he’s become a brand in his own right, many of his short films are bookended with his own logo, PES.