Honda Australia Announces New Agency Model
In line with these changes, Honda has streamlined its agency roster, farewelling long-standing partners across Automotive, Motorcycle and Power Equipment. New agency Howatson+Company will work in a hybrid model alongside the new IHA, optimising efficiency and creativity.
Terri Golder has recently joined Honda Australia in the position of head of marketing. Terri brings with her a wealth of experience to support the new agencies through the transition.
“This is a really exciting time for Honda Australia and our marketing team,” said Belinda Cusworth, general manager customer experience. “With our rich brand heritage, the establishment of an in-house agency, coupled with new external partners, positions us to drive greater effectiveness in our marketing efforts. We’re thrilled to welcome Terri Golder to lead our reshaped marketing function.”
Nick Thomas, partner and chief strategy officer at -lution added, “We’re proud to assist Honda in redesigning their operating model and building an In-House Agency from scratch. The IHA, launching within the next month will span across creative, production and media. Recruitment for the initial roles is underway.”
Chris Howatson, founder and CEO of Howatson+Company says, “Honda is one of the most valuable brands in the world. The opportunity to work with Belinda and Terri to continue this legacy is a dream for both myself and the entire agency. We’re honoured to become part of the Honda family.”
Honda Australia would like to extend their gratitude to the teams at Zenith Media,
Leo Burnett, Wavemaker and TRP who have supported the Honda Australia operations throughout the years. We wish each of them all the best.
