Homeowners Feel the Housepower in Hippo Home Insurance Campaign

Anyone who has experienced homeownership has also experienced the unforeseen disasters, costly challenges and nonstop troubleshooting that come along with it. Hippo, the home insurance group focused on proactive home protection, is setting out to help ease those ails, offering customers modern proactive coverage through smart home technology, preventative home care services, and a little bit of levity. 

To bring its message to the masses, Hippo worked with its creative partner agencies Preacher and Partners in Crime to launch a new brand campaign, ‘Feel the Housepower.’ Preacher, who was charged with developing the overall campaign strategy and positioning, created the 60 second anthem spot to debut and drive home the ‘housepower’ brand platform and tagline. 

In it, a calm young homeowner comes face-to-face with the unruly horsemen of the apocalypse - acting as a metaphor for the day-to-day anxieties related to homeownership - as they storm through and destroy an otherwise unsuspecting neighbourhood. This is no matter whatsoever to the homeowner who is already confident, well prepared and protected, thanks to Hippo.

A series of :30 second spots created by Partners in Crime focus on those homeowners who have yet to feel the ‘housepower’ and are therefore still suffering from anxiety and dread. The comedic situational spots bring the functional product proof points of Hippo to life, as told by confident Hippo customers who are owning their homes instead of having their homes own them.

“Our new brand campaign brings to life how we empower our customers with Housepower, evoking the confidence and control our customers feel when Hippo has their back,” said Simon Fleming-Wood, chief marketing officer of Hippo. “As a protection-first company, we are betting on our customers rather than against them, constantly searching for new ways to help consumers crush homeownership.”