Homebase Appoints Havas Media to Oversee Planning and Buying Business

Home improvement and garden retailer Homebase has appointed Havas Media to oversee its media planning and buying business.

Havas Media will now partner with Homebase to develop a new approach to media planning and buying, combining brand and performance across on and offline channels to deliver against key business objectives, including increasing market share and brand health. Homebase celebrates its 40th anniversary this year.

Havas Media will start work from the 1st April. The agency has built a team of integrated specialists with a data-driven performance mindset that will partner with Homebase to ensure it continues on its growth trajectory.

The Homebase planning and buying account was previously held by Initiative.

Grainne Arnold, retail marketing manager, Homebase said: “We were really impressed by Havas Media’s strategic and data capability. The passion shown through the process makes them our ideal partners as we turn around and grow our business.”

Matt Adams, CEO, Havas Group Media UK & Ireland, added: “We’re delighted to be partnering with Homebase on their growth plans. Working together, we will help them win on the high street, as well as advancing their ecommerce presence and strengthening their brand.”