Hogarth Worldwide Hires Lani Carstens as Global Client Managing Director

Hogarth, the WPP global creative content production company, has hired Lani Carstens as global client managing director.  

With 28 years' international experience in media, advertising and content marketing, Lani will oversee key client portfolios, including Unilever, TJX and Deliveroo. She will be responsible for driving growth and harnessing Hogarth’s broad offering to help solve client’s business challenges. 

Prior to joining Hogarth, Lani was the global head of content symphony, Dentsu’s internal content production solution. Prior to that she was Group MD at John Brown, leading the award-winning South African business and serving on the John Brown global board.  

Her career has seen her lead several high-performance teams across multiple disciplines for blue chip client partners in retail, FMCG, fashion, beauty, automotive, health and finance – including Discovery Vitality, BMW, MINI, Toyota, Nestlé, Amex, Generali and IHG. 

“I am delighted to join the Hogarth family and be part of this exceptionally talented team. I look forward to adding value and supporting our business as we achieve our growth goals and make a positive impact on our global community.” said Lani Carstens, global client managing director  

Lani will report into Monica Taylor, global chief client officer.

“Bringing Lani into Hogarth’s client leadership team further strengthens our beauty, fashion and retail chops. She’s also a relentless optimist with means she’ll fit right in at Hogarth.” said Monica Taylor, joint chief client officer, Hogarth.