High Seas Adventure with Carnival Cruise Lines

This week, Carnival Cruise Lines launches its first campaign since shifting the business to Host in August last year. 

The campaign, inspired by the many epic adventure stories set on the High Seas from Moby Dick to Treasure Island, focuses on the unique personal experiences of cruise passengers; merging rollicking High Seas adventure with the not-so-epic quests we set ourselves while on holiday. 

Directed by Luke Shanahan of Robber’s Dog, voiced by Matt Berry (The IT Crowd) and scored by Jonathan Dreyfus and members of the Melbourne Philharmonic, the campaign uses a backdrop of scenery that would make Robert Louis Stevenson proud; flawless horizons, breathtaking caves, tropical lagoons and a ship that’s the real hero of the piece. Through three television spots and an immersive digital component developed with Orchard, Carnival Cruise Lines shows that, with the incredible range of onboard and onshore experiences on every cruise, you truly can write your very own High Seas adventure. 

Bob Mackintosh, Host ECD comments,"From taking on a scary-as-all-hell waterslide to singing a duet with a waiter that would make Pavarotti proud, you come away from a Carnival cruise with some great stories to tell. We wanted to create a campaign that was true to this experience; something memorable, entertaining, and a whole lot of fun."

Jayne Andrews, Marketing Director, Carnival Cruise Lines added, “We were looking for the best way to showcase that each guest can design their own holiday on a Carnival Cruise.  Host created a campaign that showed the diverse range of holiday experiences Carnival Cruise Lines offers – from Zen to adrenalin. Write Your Own High Sea’s Adventure nailed the brief and fits the fun spirit of our brand perfectly.”

Credits

Creative Agency - Host

Executive Creative Director - Bob Mackintosh

Art Director - Rich Robson and Juca Lopes

Copywriter - Jon Austin and Kae Yen Wong 

Producer – Kaija Wall

TV Production – Robbers Dog

Director - Luke Shanahan 

Producer - Helen Hendry 

Digital Production – Orchard