High Noon Saddles Up for a Tequila Seltzer Summer Season

Just in time for the sunniest season yet, High Noon is debuting a new iteration of its flagship ‘Sun’s Up' campaign. The 360-campaign, brought to life in partnership with creative agency Preacher, features High Noon’s biggest innovation to date, High Noon Tequila Seltzer. 

High Noon continues to shine bright with its ‘Sun’s Up’ campaign, a platform that encourages its audience to always live like the sun is out and manifest the perfect day ahead - one that features good friends, good drinks, and good, funny moments that make it all worth remembering. Now, the brand is set to shine even brighter with the introduction of Tequila Seltzer, a beverage that’s ripe for new occasions and more good times under the sun. 

The creative maintains the same cheeky tone as the preceding campaign spots, but features new occasions with a southwestern flair - like playing horseshoes and relaxing in a cowboy pool – and also reminds consumers of the brand’s premium ingredients and use of Real Tequila and Real Juice. 

The series of :30, :15 and :06 spots, created in partnership with creative agency Preacher, are backed by a robust National Media plan and will run across broadcast TV, streaming platforms and social media starting on May 1st. The overarching 360-campaign goal is to reinforce the brand’s place as the #1 Premium hard seltzer, made with real spirits and real juice. 

“It’s no secret that tequila is on the rise and more consumers are seeking it as their go-to spirit of choice. To welcome our newest innovation, High Noon Tequila Seltzer, we reimagined our flagship campaign, Sun’s Up, to highlight this new offering under the High Noon sun. We’re inviting new and existing fans alike to get outside to enjoy themselves this summer with their preferred spirit, whether it’s vodka or tequila.” said Brandon Lieb, vice president at Spirit of Gallo.