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High Five: Insights You Can't Ignore


Creative director at Publicis Dubai, Mohamed Bareche, shares five campaigns that display a good appreciation of the problem at hand

High Five: Insights You Can't Ignore

Today, more than ever, to get the audience to adhere you need them to relate first. People are more and more reluctant to ads unless you strike a chord with a strong and relatable insight. Here is a selection of insights that you just can’t ignore...

SHEBA - 'You’ll Do Anything for a Kitten'

Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Angelo Cerisara
Post: No. 8

As an (allergic) cat-owner, I couldn’t relate more...

Heinz - 'Ketchup Fraud'

Agency: Rethink
Production: WOLF CREDO Productions Co.
Photographer: Ale Burset
Post: R+D Productions x Frame Distillery VFX
Sound: Grayson Music

How true is this insight, and how well shot are these visuals!?

KitKat - 'Have a...'

Agency: Wunderman Thompson UK

No other brand has such an iconic platform (established in 1957) that they only need five letters of it to get the audience to relate. As a creative director on the KitKat brand, that campaign has a special resonance for me.

Apple - 'Quiet the Noise'

Agency: TBWA\Media Arts Lab Los Angeles
Production: Iconoclast
Director: Megaforce

Amazing direction elevating a simple product demo.

Heineken - 'Office Cleaners'

Agency: Publicis Italy
Production: Good People
Director: Ali Ali

Heineken is encouraging us to #workresponsibly, how fresh is that!? And that Rockwell feat Michael Jackson soundtrack...pure childhood memories.

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Publicis Dubai, Wed, 24 May 2023 11:30:01 GMT