Today, more than ever, to get the audience to adhere you need them to relate first. People are more and more reluctant to ads unless you strike a chord with a strong and relatable insight. Here is a selection of insights that you just can’t ignore...
SHEBA - 'You’ll Do Anything for a Kitten'
Agency: AMV BBDO
Production: Biscuit Filmworks
Director: Angelo Cerisara
Post: No. 8
As an (allergic) cat-owner, I couldn’t relate more...
Heinz - 'Ketchup Fraud'
Production: WOLF CREDO Productions Co.
Photographer: Ale Burset
Post: R+D Productions x Frame Distillery VFX
Sound: Grayson Music
How true is this insight, and how well shot are these visuals!?
KitKat - 'Have a...'
Agency: Wunderman Thompson UK
No other brand has such an iconic platform (established in 1957) that they only need five letters of it to get the audience to relate. As a creative director on the KitKat brand, that campaign has a special resonance for me.
Apple - 'Quiet the Noise'
Agency: TBWA\Media Arts Lab Los Angeles
Amazing direction elevating a simple product demo.
Heineken - 'Office Cleaners'
Agency: Publicis Italy
Production: Good People
Director: Ali Ali
Heineken is encouraging us to #workresponsibly, how fresh is that!? And that Rockwell feat Michael Jackson soundtrack...pure childhood memories.