Hifi Project Snags Radio Mercury Award for Best Broadcast Radio Campaign

Creative music studio HiFi Project earned a coveted “Best Radio Campaign: Agency, Production Company or Advertiser” Radio Mercury Award for their series of high-flying “Insurance Shanties” for Progressive out of agency Arnold Worldwide. 

Among the most famous of shanties “Drunken Sailor” becomes “Broken Propeller,” where an argument ensues between a beleaguered sailor and a chorus of an unhelpful peanut gallery after a boating accident. One “Ski Boat” crash becomes an internet meme, though plenty of video evidence could help the driver with their insurance claim. In “Lady,” a sailor’s fish story plays up a pier crash mishap (though no one’s falling for it). 

Click here to see all winners.

The Radio Mercury Awards recognizes and awards radio commercials and campaigns that successfully harness the creative tools of radio and audio to tell a story. The annual competition draws entries from advertising agencies, radio stations, production houses, and educational institutions across the country.