Here’s What Happened at The Immortal Awards New York Showcase 2025

Ending a successful week-long trip stateside, Little Black Book’s US team and CEO Matt Cooper hosted The Immortal Awards New York Showcase, presenting 15 globally acclaimed projects and celebrating the pinnacle of commercial creativity from the past year.

The night saw the US debut screening of the 2024 winners reel, which included the four Immortal and 11 Commendation-winning projects, set against the stunning backdrop of JSM Music’s penthouse office. Leading names from across the brand, agency, and craft worlds were in attendance, coming together to celebrate the winning work with a classic New York touch - a slice of Joe’s pizza and some beers.

As the first U.S. event of the year, the New York Showcase followed on from a sold-out screening in London last month, with many more cities yet to be announced as we continue to bring the best of commercial creativity to even wider audiences.

Check out this year’s Immortal winners and commendations here, and photos of the evening, taken by Edwin Montoya, below.