'Helpful' Kids Cause Trouble in JWT Perth's RAC Insurance Spots

JWT Perth has launched a new integrated campaign for RAC Insurance. The campaign is a progression of the “We promise to do the right thing by you” strategic platform introduced last year and highlights RAC's status as one of WA's most trusted brands. 

JWT Perth CD Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, the other driver... the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”

RAC Insurance Manager, Marketing & Member Relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most. We’re thrilled with the end result and have enjoyed developing this campaign with JWT Perth.”

Launching this week, the campaign will comprise of TVCs, supersite and transit media, digital and radio.