These days, food is for sharing on social media (nearly) as much as it is for eating and Hellmann's knows a picturesque meal must go beyond the aesthetic and deliver quality food and taste. So, the brand is dropping its most aesthetic dressing yet: NEW Chipotle Mayonnaise Dressing. Made with real chipotle peppers, the vibrant flavour of Hellmann's Chipotle Mayo, and our overall love for food photo moments, was the perfect inspiration for summer's newest nail trend: the Mayo Mani.
The glazed donut and blueberry milk nails had their moment, but this summer is calling for a spiced up mani. Hellmann's teamed up with Sigourney Nuñez, a licensed nail artist and content creator, who envisioned the hottest manicure of the summer: a mayo white nail with a fiery orange rim and an accent nail adorned with Hellmann's coquette-style blue bow. A photo-worthy manicure that looks almost as delicious as your meal topped with Hellmann's Chipotle Mayo? A-mayo-zing.
To bring the Mayo Mani to life, Hellmann's is hosting a free pop-up event open to the public, ages 21+ with valid ID, to indulge in delicious dishes featuring the new Hellmann's Chipotle Mayo and treat themselves to a Mayo Mani. The event will take place from 4:00 to 7:00 p.m. ET on Friday, May 17 at La Contenta Oeste in New York City (78 W 11th St), while supplies last. The experience also includes:
"With more and more food photos being shared on social media showing off complementary clothing colour palettes or nail designs, we wanted to give people the perfect aesthetic pair with our new Hellmann's Chipotle Mayonnaise and first-of-its-kind nail art design," said Chris Symmes, senior marketing director, dressings at Unilever North America. "Hellmann's Chipotle Mayo turns up the heat with a spicy flavour that tastes as good as it looks and thanks to Sigourney Nuñez's new nail art design, fans will be able to show off the art & science of flavorful expression."
"I'm thrilled to partner with Hellmann's, tapping into the food-inspired nail trend with the Mayo Mani," said Sigourney Nuñez. "The vibrant colour and flavour of Hellmann's Chipotle Mayo reminded me a lot of one of my mom's best dishes, a Mexican tinga chicken tostada. Since that dish is very versatile, I wanted the nails to be versatile too. The Mayo Mani features a creamy white mayo base with a bright orange rim that will look good on different lengths, shapes and sizes."