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Heinz Lovers Suffer from ‘Friestration’ in Campaign from DDB Africa

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Condiment Kings and Queens rejoice - agency Africa is helping ketchup fans scoop more sauce with a custom French fry design, 'Spoon-Friez'

Heinz Lovers Suffer from ‘Friestration’ in Campaign from DDB Africa

You may not have realised it yet, but you probably suffer from 'Friestration': the frustration of not being able to get enough sauce with your fry. Well, fortunately Heinz came up with a solution: Spoon-Friez. Friez to enjoy more Heinz.

According to a global study commissioned by condiment connoisseurs, Heinz, nine in ten (95 per cent) of us simply refuse to eat one without the other. With so much significance placed on sauce, it comes as no surprise that 84 per cent of sauce superfans are often left feeling ‘fries-trated’, never being able to achieve a decent dollop of sauce they desire on a single fry.  

Spoon friez are here… The latest commercial from Tim James Brown showcases Heinz new Spoon-Firez, an easier way to get the most from your dip. The charming new clip invites people from around the globe to try the new Spoon-Friez with positive results.

The condiment to starch ratio is something that plagued dinner-tables and lunch breaks for years. Now we can move forward as a society knowing we can master the perfect mix of chip and sauce.

The idea was conceived by the Brazilian ad agency Africa, Wonderland Communications in the UK developed the global communications and earned media strategy and TasteHead, also in the UK, developed the product recipe in collaboration with Heinz.

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Title: Spoon Friez

Agency: Africa

Client: Kraft Heinz

Product: Ketchup/Mayonnaise

CCO: Sergio Gordilho

ECD: Felipe Cury, Philippe Degen, Raphael Quatrocci

Creative Director: Henrique Martins, Marcelo Bruzzesi

ACD: Leandro Vilas, Yan Prado

Creative Team: André Choairy, Rafael Teixeira, Bruno Antunes, Leandro Vilas, Yan Prado

COO: Carolina Boccia

Client Services: Heloisa Pupim, Ana Andrade, Laura Nagem

Planning: Aldo Pini, Fernanda Valéria, Douglas Avezum

PR (Africa): Carina Miranda

Agency Producers: Rodrigo Ferrari, Mariana Hermeto, Felipe Telles

Production company: Hogarth

Director: Tim James Browne

Executive Producer: Rebecca Bermingham, Agnes Jarek

DOP: David Meadows, Emma Pounds, Daniel Stoker

Post-Production Coordinator: Barry King

Post-Production: Brendan Buckingham

Editing: Merethe Rosvold

Sound Production Company: David Gritzman & Sam Cross

Casting: Belinda Norcliffe, Jessica Giuffre, Ning Lu, Alexander Ballanger, Andrew Boateng

Hair and make-up: Amanda Linke

Stylist: Sophie Surridge (prop styling and clothing)

Sound: Christopher Wright

Food Stylist: Alyssa Owens

Digital Technician: Luke McCarthy

Playback: Alex Bates

Focus Puller: Frankie

Gaffer: Tristan Hutchinson

PR agency: Wonderland Communications

Senior Consultant: Jasmin Hannington

Senior Consultant: James Rich

Approval: Cristina Kenz, Andre Fernandes, Thiago Rapp, Hannah Winterbourne

Genres: Comedy

Categories: Food, Sauces and Spreads

Lemonade Reps, Mon, 18 Jul 2022 11:32:28 GMT