Heineken Launches Final Dropped Instalment

Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. 

This last gruelling test of resourcefulness was one to be shared, as they dropped two unsuspecting guys on a desert island in the Philippines, handcuffed to each other and with only one survival kit between them. The castaways – Murray from Ireland and Jakub from Poland – had to work as one to complete the slightly bizarre tasks we threw at them and eventually set themselves free. Their paths to legendary status were so rewardingly intertwined, that they chose to remain handcuffed even after finding the key.

 

 

The new episodes can be viewed on Heineken's Dropped Youtube channel.

 

"Dropping two guys together from different cultures into a beautiful tropical island in the Philippines was a fitting conclusion to the campaign. Murray and Jakub quickly realized that if they were to succeed in their adventure together, first and foremost, they had to build a friendship. That spirit of openness is very much a Heineken quality, so it was amazing to see just how well they got along from the outset. Honestly, the chemistry between the two was so entertaining you could pretty much write a TV sitcom around these two characters," said Eric Quennoy, Executive Creative Director at W+K Amsterdam.

 

Sandrine Huijgen, Heineken's Global Communications Director added: "Being dropped on a paradise island, isn’t it the dream of everyone? But Dropped is about believing our drinkers can get out of their comfort zone: being handcuffed to each other non-stop for 5 days should bring enough moments, when they need to cross a few personal borders, even in paradise."

Credits

HEINEKEN
Global Brand Director    Cyril Charzat & Gianluca Di Tondo 
Global Communications Director    Sandrine Huijgen
Global Digital Director    Paul Smailes 
Global Communications Manager    Sarah Nisenbaum
Global Digital Manager    Nourdin Rejeb

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director    Mark Bernath & Eric Quennoy
Creative Directors    Thierry Albert & Faustin Claverie
Art Director    Philip Brink
Copywriter    Hugo van Woerden
Head of Production    Erik Verheijen
Agency Producer    Niko Koot
Planner        Nick Docherty
Communications Planner
    Richard Oldfield 

Group Account Director    Jordi Pont
Account Director    Clare Pickens
Account Manager    Luis Ortiz
Project Manager    Jackie Barbour
Business Affairs    Justine Young
    

PRODUCTION COMPANY     Wefilm
Director    Roel Welling
Episode Directors    Joeri Holsheimer & Lennart Verstegen
Executive Producer    Bas Welling
Producer    Tobias Wilbrink
Episode Producers    Sara Nix & Bo Polak

EDIT & ON-LINE        W+K Amsterdam AV
Editor    Julien Mangois, Robin Pijpers

AUDIO POST PRODUCTION        Wave Amsterdam
Sound Engineer    Alex Nicholls-Lee