Heckler’s Cody Amos Shows Coffee Who’s Boss Directing New Campaign for Suntory BOSS Coffee

Marking Heckler Singapore’s most premium photoreal-liquid CG project to date, Cody got to work on exploring an approach that would create a super realistic, attention-grabbing film.  

Hovering in a clean abstract space, the audience is taken through the Suntory BOSS Coffee “flash brew” process. We see the striking glass “pour over” apparatus, the hot steam rising, and the rich coffee bubbling before it's chilled over chunks of ice and is poured into the Suntory BOSS Coffee can.

Cody says, “The idea was to create something beautiful and carefully designed, elevated but grounded in reality.

“Using a CG approach gives you a very high level of control. We can craft every little aspect in CG and finesse and refine elements over time. Lighting decisions can be altered, and that little splash can be a little bit bigger!

 

“I was really keen to take on this project to show what our capabilities at Heckler are in the CG liquid space. My background is in effects simulations, and we’ve been building an amazing team, so I knew we could deliver something really cool. But as a studio, we haven’t done heaps of that kind of work just yet.

“The goal was realism. It needed to feel like authentic coffee, because the whole purpose of the film is to say ‘hey, Suntory BOSS Coffee is real coffee, pure and simple’. We also wanted to give it a stylistic look, with the whole device floating in the Boss-blue space. I really like where it landed.”

Heckler Singapore effects artist Sen Ree adds, “The fun challenge on this project was creating the ice and how it organically melts onscreen in an authentic way. The trick was to make all the elements feel integrated and we are pretty thrilled with the results!”

It’s Friday chief operating officer Jeremy de Villiers adds, “Our team couldn’t be happier with how this campaign has come together. The level of care, detail and craft shown by Cody and the team is second to none. Creating this kind of work demands a highly collaborative and flexible approach – and the Heckler team delivered this in spades.”