Heathrow Appoints Havas UK as Integrated Advertising and CRM Agency
Heathrow has appointed Havas London and Havas helia to manage its integrated advertising and customer engagement strategy. The three-year contract is to begin this April.
The appointment comes after a competitive pitch against adam&eveDDB / Rapp and M&C Saatchi / Lida, which was managed by the intermediary, Oystercatchers.
Chris Hirst European and UK Group CEO at Havas said, “To work with Heathrow is a huge honour. I speak for all of us at Havas when I say that we’re over the moon to be working with this legendary airport. Not only is it a British institution, celebrating its 70th birthday in 2016, it is a constantly evolving space that has truly exciting plans for the future.”
Sarah Vos, Head of Marketing Communications at Heathrow said, “We're delighted to be working with the Havas team, they clearly understood our vision of delivering the best airport service in the world and our role as the UK's hub airport. I am confident Havas will help us celebrate our 70th birthday in style”.
Category: Airlines , Travel