Hear Adland Experts Explore The Capabilities and Limitations of Our New ‘M-AI-Ker’

From an outside point of view, it’s fair to claim that when it comes to the subject of AI, there are some anxieties floating about. Especially considering the fact that it’s proven more than capable of generating imagery, writing music, and pulling off deep, effective data gathering, it’s understandable that some people fear the technology is going to make their work irrelevant. 

However, things aren’t nearly at that critical point yet. Sure, there’s a lot of potential for the tech, and the tool is evolving, but thus far, it might not be as revolutionary as people think. For all the triumphs and unique use cases, there’s been an equal number of pitfalls, shortcomings, and lessons to be learned from projects involving the tool. 

With that in mind, on this year’s LBB & Friends Beach in Cannes, LBB’s LBB’s CEO and founder, Matt Cooper, sat down with some of the industry’s brightest for a deeper dive. Including PJ Pereira, founder, creative chairman at Pereira O’Dell, Drew Weigel, senior director, 3D and immersive at Shutterstock, Carren O’Keefe, chief creative officer at Digitas, Dan Gardner, co-founder at Code and Theory, and Priti Mhatre, managing director strategic consulting and AI at WPP and Hogarth, the panel took a deep dive into the hot topic, and offered up predictions of how this technology might evolve down the line. 

Watch the full video of the panel here for a thoughtful and nuanced discussion of adland’s biggest time-sink - and read a deep dive here.

All of the LBB & Friends Beach panel videos, brought to us by content sponsor MCA can be found in this collection.