Havas Announces Acquisition of FMad

Loris Repellin, president of Havas Health’s activities in France and Frédéric Maillard, founder and CEO of FMad and vice president of Creation, Havas Health in France.

Havas, a global leader in communications, announces the acquisition of FMad, recognised as France’s 2024 Healthcare Communications Independent Agency of the Year. This addition highlights Havas' strengthened commitment to merging creative excellence with industry expertise to confront the critical challenges in the health and wellness sector. FMad joins the organisation under Havas Health Network, one of the foremost healthcare communications networks worldwide.

A creative agency dedicated to health

Founded in 2012 by Frédéric Maillard, FMad has become a benchmark in healthcare communications. With its bold approach and recognised expertise, the agency assists pharmaceutical, biotechnology, and wellness companies in crafting impactful campaigns that blend creativity with responsibility. FMad's dedication to innovation and transforming healthcare communications into a powerful tool for awareness and action makes it the ideal partner for companies in this sector. Over the past decade, FMad has been the most awarded agency in the French healthcare sector for creative excellence.

FMad will remain under the leadership of Frédéric Maillard, who will also assume the added role of vice president of creation for Havas Health in France. Reporting to Loris Repellin, President of Havas Health’s activities in France, Frédéric and his team will be based at Havas Village France in Puteaux.

A shared ambition: to make creativity a driving force in healthcare

This acquisition bolsters Havas' presence in the French and European markets in healthcare communications. By integrating FMad, Havas Health reaffirms its dedication to innovation and its commitment to leveraging creativity as a strategic asset for brands in the sector. This move is part of a growth strategy aimed at enhancing the group's expertise to meet the increasingly demanding needs of stakeholders in the health and wellness industry.

Yannick Bolloré, CEO and chairman of Havas, said, “I am thrilled to welcome Frédéric and his team to the Havas family. At Havas, we strongly believe that creativity is a powerful tool in combating disease and addressing major public health challenges. FMad's expertise and distinctive approach will further enhance our leadership in France and expand our creative offerings for all our clients in the health and wellness sector.”

Loris Repellin, president of Havas Health’s activities in France, added, “Our desire to collaborate with Frédéric and his team has steadily increased over the years, driven by our shared values and convictions. Health is our most precious asset, and in today's world, every brand is either a health brand or needs a health strategy. We firmly believe that creativity will be the key differentiator for tomorrow's successful brands in this sector.”

Frédéric Maillard, founder and CEO of FMad and vice president of creation, Havas Health in France, shared his enthusiasm, “Joining Havas Health presents an exceptional opportunity for FMad and its team. Our ambition has always been to push the boundaries of healthcare communications by merging innovation, creativity, and impact. By partnering with Havas, we will enhance our capacity to create even bolder and more effective campaigns, addressing healthcare challenges and supporting the brands committed to them. We look forward bringing our passion and expertise to this exciting collaboration.“