Havas Media Network UK Gears Havas Market UK Up for Limitless Performance

Havas Media Network UK (HMN) evolves its Havas Market UK agency with a renewed proposition centred around ‘limitless performance’ in response to changing client requirements around incremental growth in commerce and performance marketing. HMN UK will combine performance agency Search Laboratory (acquired in 2021) with Havas Market UK to build a powerful 150-person strong agency proposition to turbocharge the offering. 

Havas Market UK’s evolved proposition aims to help brands break down barriers between commerce and performance, creating more connected customer experiences that bring people to the point of transaction faster. Fusing together the combined power of performance marketing and commerce to drive cross-channel incremental sales, Havas Market UK’s enhanced proposition is designed to help brands:  

• Capture the growth metrics that matter – ensuring clients’ strategies lead to real commercial success through focusing on meaningful measurements that drive business impact, not just superficial metrics. 
• Combine human direction and machine precision – bringing smart minds together with powerful technologies to turn insights into impactful action. 
• Connect with the human behind the click – creating digital experiences that connect more deeply and meaningfully to drive superior digital and commerce performance. 

As part of Havas’ Converged strategy to provide fully integrated, cross-functional communications solutions across creativity, media, production and technology, the new proposition will deliver unique technology and creative solutions, offering market-first innovations in signals, creative and measurement. 

Havas Market UK will have expertise across several core specialist services: strategy and planning, channel activation (paid search, display and video, SEO, digital PR and organic, paid and commerce social), retail and commerce (marketplaces, retail hubs), retail media and data, analytics and technology consultancy (data strategy, tech solutions, data insights, data activation and measurement &and visualisation). 

Clients will have access to Havas Market UK’s extensive suite of partnerships including: Amazon Ads (Advanced Partner), TikTok (preferred partner status), Google (Marketing Platform Sales, Cloud Platform, International Growth Agency Partners & Ads Premier) and Optimizely Gold (winning experimentation partner of the year 2023). 

Havas Market will be led by managing director Alex Walker who founded commerce specialists Expert Edge, which HMN UK acquired in 2022 and became the nucleus of Havas Market. Havas Market sits alongside Havas Media, Havas Entertainment, Havas Play and Ledger Bennett within Havas Media Network UK. Clients will include Bonhams, DA-SH Water, JDE, Topps, Lucky Saint, Riviera Travel and TOAST. 

Patrick Affleck, CEO, HMN UK & Ireland, said, “By combining the digital marketing expertise of Search Laboratory with our existing commerce experts, we are creating something unique that will help deliver limitless performance for our clients. The expertise, capabilities and technology housed within Havas Market will enable us to build experiences that bring our clients’ customers closer to the point of ​transaction or action faster, more efficiently ​and more effectively. Locally relevant but part of an expanding global Havas Market network, this is an exciting new chapter for the Agency.” 

Alex Walker, managing director, Havas Market UK, said, “The rules of commerce and performance have changed again. Brands need a cohesive multichannel experience delivered at the speed of technological development. Commerce and performance can no longer remain siloed if we are to provide the cohesive multichannel experience that our clients increasingly ask for. With a renewed Havas Market proposition, we are creating a powerful assortment of performance capabilities to unlock limitless performance and real commercial opportunities tailored to clients’ needs.”