The Department of Education campaign follows the unique nature of teaching
Creative agency Havas London has today unveiled the latest instalment of its teacher recruitment campaign for the Department for Education (DfE), Every Lesson Shapes a Life. Centered around a new national TV advert, it aims to inspire people to consider teaching as a career by highlighting the unparalleled role teachers play in shaping the lives of the students they teach, as well as the positive impact it can have on their own lives.
The spot stars Addison Brown, a real teacher from Bedford High School in Leigh, Greater Manchester. Titled ‘Tuesday’, it paints an authentic, intimate portrait of a single day in the life of a teacher and celebrates the energy and care he pours into his job every day. It also aims to emphasise the unique nature of the career - full of colour, creativity, vibrancy and variety - and the fact that no two days are the same.
Created as part of the national Get Into Teaching campaign, the film will air across national TV in the commercial breaks of popular family shows including the Great British Bake Off, Coronation Street and Dancing on Ice, on video on demand platforms and in cinemas. It will be supported by radio executions and social activity, as well as PR by Kindred Agency.
It represents both follow-up and companion piece to Havas’ original Every Lesson Shapes a Life film, which broke in October 2018 and followed one girl’s journey through school. Both films star real teachers, reflecting the ambition to create an engaging but above all authentic portrayal of teaching – complete with all the nuances and insights that only those who live the career day in, day out can bring.
Chloe Saklow, deputy director: teaching - customer and brand for the department for education, says: “Every Lesson Shapes a Life continues to resonate well with both current and aspiring teachers and our new film builds on this. There are thousands of brilliant teachers helping to shape the next generation - and we want to encourage more people to join this unique and dynamic profession by reflecting one dedicated and inspiring individual whose enjoyment of what he does is as clear as it is infectious.”
Jennifer Black, managing director at Havas London, adds: “Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher - showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis. By shifting our focus from one pupil to one teacher, we hope we’ve captured not just the remarkable dedication of teachers up and down the country, but also the immense satisfaction they take from this uniquely rewarding and worthwhile career.”
Commenting on his involvement in the filming, Addison Brown, a Science teacher at Bedford High School in Leigh, Greater Manchester, said: “The filming was a really enjoyable experience, completely different to anything I’ve done before. I’m proud to be involved in this campaign, it truly encapsulates my experience in teaching so far. As the advert shows, life as a teacher is incredibly varied and keeps you on your toes, with lots of opportunities to be creative.
“Like many jobs, teaching comes with its challenges but having a positive influence on students and seeing them succeed makes it a hugely rewarding career and motivates us every day.”