Havas Helia Wins Digital Engagement Work for Peperami

Following a competitive pitch process global, full service agency, Havas Helia, has won the digital engagement work for Peperami now owned by Jacklinks.

As part of the work, Havas Helia has been tasked with building a new UK website for the brand and driving social engagement. In addition, the agency will develop the Dutch, Belgian and German sites to line up with Bifi branding, the European equivalent of Peperami.

As part of this work, the agency will bring its innovative digital and data offering to bear by building a comprehensive data ecosystem. This system will enable Jack Links to capture and better understand its consumers’ data and shape future activity with this valuable insight.

Havas Helia will be working with Peperami’s strategic lead agency BSUR in Amsterdam to help deliver the work.

David Williams, Managing Director, Havas Helia says: “This is a real chance for us as an agency to show off our best-in-class data and digital credentials. It is very exciting to be working on a brand with such a large European presence as it underlines Havas Helia’s commitment to globally focused work.”

Pavan Chandra, Jack Links says: “I was impressed by the creativity and insight that Havas Helia brought to the pitch process. Their ideas on building our consumers’ data into our everyday activity really won me over. I have no doubt that we will see fantastic results from the agency’s work.”