BBDO New York have released a new Foot Locker ad to promote the brand’s Approved Heat event. At the end it calls out a twitter handle "@HelpMaurice" where people will be able to follow the character from the ad and see the continuation of the story over the next few weeks.
Foot Locker "Harden’s Entourage" Creative Credits
Client: Foot Locker
Agency: BBDO New York
Title: "Harden’s Entourage”
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
Art Director: Matt Sorrell
Copywriter: Jessica Coulter
Director of Integrated Production: Dave Rolfe
Executive Producer: Dan Blaney
Junior Producer: Mona Lisa Farrokhnia
Worldwide Senior Account Director: Troy Tarwater
Senior Account Director: Brad Groves
Account Director: Janelle Van Wonderen
Account Executive: Nick Robbins
Production Company: Biscuit
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Mala Vasan
Director of Photography: Mandy Walker
Production Designer: Lester Cohen
Editorial Company: Mackenzie Cutler
Editor: Ian Mackenzie
Executive Producer: Sasha Hirschfeld
Editorial Producer: Evan Meeker
Assistant Editor: Maria Lee
Audio: Heard City
Sound Engineer: Philip Loeb
Music: Que Fancy Music
Composer: Philip Quinaz
Animation House: Hornet Inc.
Producer: Cathy Kwan
Animators: Andrew MacFarlane / Santa Maria