Gucci and Fake Love Bring Mythology to Life with VR Project for the New York Times

Fake Love, the Brooklyn-based leading experiential agency dedicated to creative futurism, has launched its latest project as part of the New York Times' T Brand studio - a virtual reality video for Gucci.

It is the latest project from the agency, as the shop continues to work autonomously with brands servicing clients like Samsung, Kia or IBM, while also working within the T Brand Studio to create experiences that merge technology and fine art (a speciality of the agency) for a number of NYT advertisers.

The new video for the luxury retailer features products co-designed by artist Ignasi Monreal for Gucci’s 2017 gift catalogue, allowing users to drag and click to see a 360-degree view of Monreal’s actual London apartment, depicting imagery that served as inspiration for the collection. Viewers are then redirected to a standalone Gucci website, where they can browse gift ideas by category. 

You can check out the VR experience here.