GSP with Four New Spots for Häagen-Dazs

Goodby, Silverstein & Partners new spots for Häagen-Dazs' gelato may be authentic enough for even the most passionate Italians. You decide…

 

 

 

 

 

The spots were directed by Michael Haussman of H.S.I. / Person Films.

 

Credits

 

Ad Agency:  Goodby, Silverstein & Partners

Client:  Häagen-Dazs

 

Creative Department

 

Co-Chairman / Partner:  Rich Silverstein

Associate Creative Director/ Copywriter:  Will Elliott

Senior Art Director:  Patrick Knowlton

 

Production Department

 

Director of Broadcast Production/Associate Partner:  Cindy Fluitt

Broadcast Producer:  Melissa Nagy

 

Account Services Department

 

Group Account Director: Leslie Barrett

Account Director: Erin Fromherz

Account Manager: Kristen Baker

Assistant Account Manager: Lacy Borko 

 

Brand and Communication Strategy

 

Group Brand Strategy Director: Kelly Evans-Pfeifer

Senior Brand Strategist: Molly Cabe

 

Business Affairs

 

Business Affairs Manager:  Mary Marhula

 

Outside Vendors

 

Production Company:  H.S.I. / Person Films

Director:  Michael Haussman

Director of Photography:  Paolo Caimi

Executive Producers:  Cecile Leroy, Michael McQuhae

Line Producer: Gianluca Leurini

Editing House: Union Editorial

Editor:  Marco Perez

Assistant Editors: Nellie Phillips, Francesca Vassallo, Jedidiah Stuber

President / Executive Producer:  Michael Raimondi

Executive Producer:  Caryn Maclean

Producer:  Sara Mills

 

Telecine:  Damien Van Der Cruyssen/ The Mill

 

VFX: Spy

Flame Artist:  Darren Orr

Post Producer:  Gordon Wittman

 

Resolution VFX

VFX Supervisor/Creative Director:  Todd Iorio

Executive Producer:  Erik Press

Flame Artists:  Michael Angelo, Carlos Morales

 

Music

 

“Argument” Music

Music House: Mophonics

Composer:  Tony Fiala

Creative Directors:  Stephan Altman and Adam Harriman

Producer:  Josh Marcy

 

“Stracciatella”, “Cappuccino”, “Limoncello” Music

Music House:  APM Music

 

Audio Mix:  One Union

Mixer:  Craig Helmholz