GSP 'Life of Speed' for Specialized

As the Tour de France gets going, Goodby Silverstein & Partners has created this new spot for Specialized, starring cyclist Mark Cavendish. 

Mark Cavendish is the fastest bicycle sprinter in the world and at the center of our new ad. He grew up on the Isle of Man, which is known for its breakneck TT motorcycle races. The "Life of Speed" shows how growing up around the races inspired him to become the fastest sprinter in history.