Gravity-Defying Dance Reveals the Elegance in a Pint of Guinness

In AMV BBDO’s latest campaign for Guinness Asia, we celebrate the uniqueness and excitement inherent in pouring (and drinking) a pint of Guinness. Directing duo in/out of production company Riff Raff dramatize the iconic pour, surge and settle - central to serving a pint of Guinness - by bringing it to life with epic, gravity-defying choreography by the exceptional Supple Nam.

 

The film opens on a pint of Guinness being poured in a bar. As the liquid hits the side of the glass it explodes into life and we see cuts and interaction between real Guinness – moving, surging and settling – and choreographed costumed performers. The two worlds merge as they finally settle into the iconic black and white pint.

 

The approach has been designed to shine a light on Guinness’ liquid credentials and breathe more life into the ever-expanding global Made of More brand platform.

 

The ad will run in Korea, China and Singapore across online and TV for six months.