Google to Sponsor Key Category at the Independent Agency Awards

The Alliance Of Independent Agencies are happy to announce that Google will be sponsoring their standalone category 'Best Use Of Google Media'. 

Joining other impressive category sponsors such as Tripadvisor and StackAdapt, Oliver Illing, senior industry head - agency at Google said of their sponsorship, “Independent agencies continue to thrive and are powering growth of some of the UK’s leading brands through Google’s products. The awards are a great opportunity to showcase and celebrate the best and most innovative use of Google from leaders within their field.”

Graham Kemp from The Alliance of Independent Agencies was quick to thank their new sponsor: "The support of Google to the Alliance of Independent Agencies over the last 18 months has been tremendous and it is great that Google has extended this support into the Independent Agency Awards. This Awards partnerships shines a light on how independent agencies are stretching their creative skills using Google tools to build brands."

The Independent Agency Awards (produced by the Alliance Of Independent Agencies) exists to recognise and reward the very best work UK independent agencies have produced. 

The awards are being judged by a remarkable line-up of more than 100 judges. This year's awards sees the addition of four new categories, a star-studded list of agency and client judges and not to mention the showcase of exceptional work that celebrates Independent Agencies.

The Alliance found it fitting that a talented, boisterous, agile group of agencies should be represented by an equally talented, boisterous, agile festival like MAD//Fest. This partnership will allow them to house the exceptional work from agencies and give them the big stage that they deserve.

Independent agencies are like no other – bound by a shared spirit of independence, ideas, and purpose. We’re proud to unite and celebrate the most distinct and innovative work from independent agencies.

With category sponsors including Google, Tripadvisor and StackAdapt, entries will be represented by the top organisations that are dedicated to shouting about exceptional agency work.

You can enter the awards today. The Regular Deadline is the 15th April and Late Deadline is 6th May 2022, but why wait until then?

Find out more here.