Google Reveals the 2015 Cannes Lions YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has today released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
The brands atop the 2015 Cannes Leaderboard showed that made-for web content won over consumers by leveraging global moments and sharing empowering messages.
Nike Football, Turkish Airlines, Samsung and Adidas all centered their spots around the World Cup, stirring excitement among fans by bringing multiple football stars together.
Turkish Airlines returns to the Cannes Leaderboard with a sequel to its wildly popular Kobe vs. Messi spots, this time pitting Lionel Messi against fellow footballer Didier Drogba in an epic food adventure.
Several brands took to video to share empowering messages, driving consumers to share widely on social media. Hyundai’s spot helped a daughter share a message to her astronaut father in space. Always’ #likeagirl campaign started a dialogue on making girls more confident, while the Ad Council’s spot reminded viewers that love has no boundaries.
1. YouTube: YouTube Rewind: Turn Down for 2014
Creative Agency: Portal A
2. Nike Football: The Last Game ft. Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
Creative Agency: Wieden + Kennedy
Media Agency: Mindshare Portland, Razorfish
Production Company: Passion
3. Turkish Airlines: Drogba vs. Messi: #EpicFood (Official full length version)
Creative Agency: Crispin Porter + Bogusky
Media Agency: Starcom MediaVest Group
4. Hyundai: A Message to Space
Creative Agency: Innocean Worldwide
Media Agency: Innocean Worldwide, Innocean USA
5. P&G, Always: Always #LikeAGirl
Creative Agency: Leo Burnett
Media Agency: Starcom MediaVest Group
6. Samsung: #GALAXY11: The Training
Creative Agency: Cheil + R/GA
Media Agency: Starcom MediaVest Group
7. Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Creative Agency: BFG
8. Ad Council: Diversity & Inclusion – Love Has No Labels
Creative Agency: RGA
9. Air France: France is in the air
Creative Agency: BETC
Media Agency : KR Media
10. Adidas: Take it
Creative Agency: 180 LA
Media Agency: Carat Global
