Google Pixel 8 Teams up with Visionnaire to Celebrate Good Fortune This Lunar New Year
On February 10, 2024, many Asian Canadians will celebrate the Lunar New Year and welcome the mighty dragon, the most revered of the 12 zodiac animals.
At LNY, everything revolves around attracting and harnessing good luck and prosperity throughout the year. Traditionally, every custom and symbol is chosen for its meaning, resonating deeply with the audience. Cleaning the home to welcome good fortune, enjoying traditional lucky food like dumplings (which symbolise money bags), lucky decor like Fai Chun banners and lanterns, lucky colours like red and gold, and of course, lucky numbers!
“In Chinese culture, the number 8 is believed to be the luckiest number because it’s associated with prosperity. With Google Pixel 8, we took the opportunity to make a meaningful connection with Chinese Canadians, particularly during their most significant festival of the year. Recognizing the Chinese Canadian audience as one of the largest and fastest-growing segments, Google aimed to joyously celebrate with the community,” said Anisha Mahajan, product marketing manager, devices & services, Google Canada.
Visionnaire helped Google make lucky number eight even luckier, with festive cultural elements that resonated with the audience, merging tradition with the phone’s premium look and features.
“The team designed a majestic gold Chinese dragon in the form of the number eight encircling the phone as the hero campaign image,” said Jessica Borges, group vice president, business lead, Visionnaire. “The choice of the rose gold Google Pixel 8 phone was in line with the colour variation of the lucky red of the celebration. Other images of good fortune, such as dumplings and festive lanterns, came together to add to the storytelling of the lucky eight. Google even doubled the good fortune with an $8.88/mo. limited time offer from Rogers.”
The campaign includes 15 second and six second OLVs, static and animated DOOH, and an impressive mural in Toronto’s Chinatown.
