Good Humor Asks Ice Cream Fans to Help Vote For the 'Joy Driver of the Year'

The first day of spring basically means it's summer, so naturally, Good Humor is daydreaming about warm weather, blue skies and the sweet sound of the ice cream truck! For many, the iconic Good Humor truck is the epitome of a fun-filled and joyful summer. In fact, according to a study conducted by Good Humor, nearly 2/3 Americans would be upset if ice cream trucks and carts became a thing of the past. But now, consumers have the power to help a local ice cream truck driver receive a business-changing grant and ensure that the joy of ice cream trucks remains in America's neighbourhoods.

As part of their continued commitment to spreading joy through their Neighbourhood Joy Grant program, Good Humor is thrilled to announce their grant support for five local ice cream vendors across the country. Today, the beloved brand is calling on ice cream lovers to vote for the Joy Driver of the Year – the grand prize winner of the Good Humor Neighbourhood Joy Grant Program!

From a pool of more than 200 applicants, 16 ice cream mobile vendors were selected as semi-finalists, who each received a $5,000 grant. The five finalists were then selected based on their heart warming stories about their businesses and how they would use the grant money. The finalists are:  

• Joshua Malatino, Amsterdam, NY
• Alice Kimbrough, Jacksonville, FL
• Kathy Conte, Oceanport, NJ
• Philip Smith, Bay City and The Great Lakes Bay Area, MI
• Zoe Green, Kaneohe, HI

"Our Neighborhood Joy Program is designed to support ice cream truck drivers, pushcart operators and vendors who are an extension of our brand. They are on the front lines delivering ice cream to their communities and bringing the joy of the ice cream truck to life," said Bentley King, US head of ice cream operations at Unilever. "It has been a privilege to hear the personal stories, hardships, and successes of our finalists. We are honoured to continue our support of American ice cream drivers and vendors."

Consumers can learn more about the finalists and vote now for the Good Humor Joy Driver of the Year here through 11:59 p.m. on Sunday, April 14th, 2024.