Gigi Hadid Struts Her Stuff for New Stuart Weitzman Spring/Summer Collection

UNIT has collaborated once again with their returning client MARIOTESTINO+ to deliver the online and grade to the latest Stuart Weitzman Spring Summer 2017 campaign.

The six films, currently being showcased in all Stuart Weitzman stores nationwide, strengthen UNIT’s already polished Beauty showreel and Beauty Portfolio.   

Directed by renowned fashion photographer and director Mario Testino, the films feature model Gigi Hadid performing in front of the camera in an empty studio environment wearing various key styles from the Spring/Summer 2017 collection. 

The footage was graded black and white by UNIT’s by Director of Colour Scott Harris with beauty work by Rich Greenwood.

Gigi was then rotoscoped from the white background, and working with the Testino team, UNIT Motion Graphics Designer Sean Cooper then developed themed looks for the six individual films. 

Using After Effects, Sean overlaid textures and composited selected footage into the films that echoed the Spring-like theme whilst giving each film a distinctive feel.  

On working on the project, Sean comments, “Part of the process was really understanding the feel and characteristic of each piece...and also Gigi's and Mario's interaction during the film shoot. I tried to use the images of nature to complement the overall feel of the film...whether the piece felt quite brooding...or a little care free and playful."

This is the fourth season that UNIT has worked on the Stuart Weitzman campaign with MARIOTESTINO+