Gift Your Mother the Only Little Blue Box She Needs with Kraft Mac & Cheese’s 14k Gold Macaroni Necklace

Mums know there are few things more obligatory than receiving a dried pasta and yarn necklace from a young child for Mother’s Day. While the classic gift holds a special memory in mothers’ hearts (and perhaps overflowing art bins) everywhere, this Mother’s Day, Kraft Mac & Cheese is helping families level up. As jewellery is the top gift families turn to for Mother’s Day, the only little blue box mum needs this year is from Kraft Mac & Cheese. Introducing: the limited-edition Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace.

Kraft Mac & Cheese is collaborating with luxury fine jeweller, Ring Concierge, to bring its iconic noodle smile to the jewellery box. An homage to the classic children’s craft, the limited-edition necklace features a single 14k gold noodle strung on a delicate 16-inch gold chain. The statement piece, which is served up in a classic blue box (Kraft Mac & Cheese Royal blue, of course) is the perfect way for families to show mums their long-lasting appreciation.

“For nearly a century, Kraft Mac & Cheese has given mums fun, delicious and trusted ways to care for their families at mealtime,” said Alyssa Galiardo, associate brand communications manager, Kraft Mac & Cheese. “This Mother’s Day, we’re offering families the ultimate way to say thank you, with an elevated twist on a timeless tradition. Families can feel good knowing every time mum wears her necklace, she’ll remember special moments shared together – especially those that took place over a bowl of Kraft Mac & Cheese.”

Kraft Mac & Cheese has long-believed that quality products should be made accessible for all, and with gold prices at an all-time high, the brand and Ring Concierge have partnered to offer the 14k gold necklace at a record low price – just $25. Families can get this must-have statement piece starting May 1st, exclusively at http://ringconcierge.com/kraft-mac-and-cheese. And beyond a necklace for mum to wear, each gift comes with a box of Kraft Mac & Cheese for the whole family to share.

“There’s something beautiful about taking a childhood ritual—like gifting your mum a handmade macaroni necklace—and turning it into a real piece of fine jewellery,” said Nicole Wegman, founder and CEO of Ring Concierge. “As someone who grew up loving Kraft Mac & Cheese, and now makes it for my kids, I was so excited to reimagine it through a luxury lens.”