Getting to Know… Stereo Creative

​Stereo is a global creative studio with London roots and a California accent. For 18 years, we’ve crafted bold, culturally charged work that’s rooted in design, shaped by strategy, driven by craft, and built to connect for brands like Nike, Arsenal, Ripple, and OpenTable. We’re multi-passionate what-ifers, collaborators, and creative instigators who believe every brand deserves to be aspirational and every idea made to spark cultural conversation.

LBB> Tell us a bit about Stereo Creative – when did you form and why?

Stereo Creative> Stereo started the way all great ideas do: over drinks, with a bit of wishful thinking and a lot of “we could do this better.” Back in 2007, we were three creatives freelancing for big agencies, swapping war stories, and dreaming up a different way of doing things. Smaller, scrappier, more creative, culturally charged. We didn’t have clients, but we had momentum. So we chipped in for a tiny London studio we could only afford to use on Fridays, kept freelancing the rest of the week, and just started making stuff.

One project turned into two, one day a week turned into five, and before we knew it, we weren’t freelancing anymore, we were running an agency. Our first win was with the BBC, and from there, we kept building with good work and good people. We didn’t start with a five-year plan or a black book of contacts, just a shared belief that great design and big ideas should go hand-in-hand. Eighteen years later, we’re still just as hungry.

This is why in 2023, we expanded to the US and opened our San Francisco studio to bring that same creative, design-led thinking to brands looking to connect more meaningfully in culture.

LBB> What’s the story behind your name?

Stereo Creative> Funny enough, “Stereo” was the name of a dive bar we liked. It sounded cool, so it stuck, but it also ended up meaning a lot more. Those old black and white stereo manuals with Swiss minimalistic design became our visual foundation. Vibrant and energetic but with clarity and precision.

It captures a lot of what we’re about: duality. We bring strategy and creativity, design and story. It’s baked into how we work. Brains and vibes. We’ve always lived in that sweet spot where sharp thinking meets cultural impact.

LBB> Tell us about three campaigns that epitomise what you do as a company.

Stereo Creative> Crocs: Share the Joy, which we created with Muslim Sisterhood, is a great example. It went past representation and was centred on real community. It showed how culture-led work can be joyful, meaningful, and stylish all at once.

Then, there’s Ripple’s stablecoin launch. We used beautiful AI-generated landscapes built from their logo to tell a story about trust and resilience in a sceptical market.

Arsenal is an ongoing favourite. We’ve helped them shift from a football club into a true cultural brand, balancing heritage with hype to connect more deeply with their global community.

And a bonus fourth, we have to mention Nike. It’s one of our longest-standing partnerships and helped shape who we are as an agency. From big campaigns to sharp digital storytelling, it’s been foundational to how we think about design, culture, and creative consistency at scale.

These also show the breadth of what we do from campaign to brand to production. Our work is always rooted in design-led thinking and a belief that great work should move people as much as it moves business.

LBB> What are your strongest opinions relating to your specific field?

Stereo Creative> Be kind. It sounds simple, but this industry runs on ideas, pressure, and tight deadlines, and a little kindness goes a long way. We have a team of great people and believe in growing with them and building a sustainable business. That’s why our people and our clients stick around.

We also believe in resonance over reach. People have to want to engage with your brand in ways that are actually culturally charged and community-connected. We do the kind of work that earns attention and gets people talking.

Ego has never been our thing. We stay humble, honest, and push for good work. The pressure is real and the industry can be hard, but if you care about the work and the people making it, you’ll go far.

LBB> What are you proudest of as a company?

Stereo Creative> We’re proud to be creatively led, strategically sharp, and grounded in real relationships with our clients, partners, and each other. We’ve been around since 2007, that’s the same year the iPhone launched! Our independence gives us freedom, lets us move fast, stay true to our values, and do work we actually believe in.

And our expansion, we opened a US office and hit the ground running with big brands, big ideas, and a team that’s as kind as they are smart.

We’re also very proud of our network. Our Stereo alumni have gone on to do brilliant things across the industry. We’ve always been a launchpad for creative careers and a home for people who care.

LBB> What are some upcoming projects our readers need to keep an eye out for?

Stereo Creative> Plenty, but we’ve got to be (frustratingly) vague on some of them for now. What we can say is that the next year is looking big. We’re working with FIFA on a World Cup project that spans the US, Canada, and Mexico to bring the energy of the world’s biggest sporting moment to life in a way that feels fresh, global, and properly joyful.

We’re also deep in some exciting work with Arsenal, not just on football, but on building their cultural footprint through capsule collections and creative collaborations. It’s a space we love: where sport, fashion, and identity intersect. And off the back of those projects, we’re now working directly with some of the partners and collaborators we helped bring in. Full-circle creativity.

And we’re also about to announce a massive new pitch win with one of the most iconic sports brands in the US. Think stadiums and deep fan culture. It’s going to be a moment.

Beyond sport, we’re continuing to blur lines in B2B, fintech, and lifestyle, bringing the same cultural lens and creative ambition to every sector we touch. The Stereo US team is on fire, and we’ve got our eye on what’s next.

LBB> Looking beyond LBB, what socials can we check Stereo Creative out on?

Stereo Creative> Instagram: @stereocreative – where we share the work, the team, and our culture behind the scenes.

LinkedIn: Stereo Creative – for thought leadership and the business behind the creative.