Get Your Main Character Moment in Genesis Spotlight Ad

Typically known for flying under the radar, Genesis is stealing the spotlight with a new campaign from creative AOR INNOCEAN USA, directed by Nicolai Fuglsig and shot by Oscar-nominated director of photography Rodrigo Priteo.

Showcasing the luxurious aspects of the GV80 and evoking the special feeling of driving a non-ubiquitous car, the campaign 'Steal the Spotlight' features a driver enjoying her main character moment as she rides under the spotlight of the city - a metaphorical journey which encapsulates that extraordinary moment of stepping inside a Genesis vehicle and grabbing all of the attention throughout the city.

The campaign concept of stealing the spotlight and becoming a 'main character' and the star of your own show draws parallels to the attention the challenger brand is attracting throughout the automotive world. Cinematic storytelling and impeccable cinematography, carves out unique territory for the brand as it establishes its credentials within the competitive luxury automotive category.