Gerety Talks with the French Agency of the Year-BETC

A special edition of the Gerety Talks as we talk to the 2024 winners of the agency & production company of the year by country awards.

The Gerety Awards, brings together some of the greatest creative leaders each year to look at work from a powerful perspective.

The executive jury sessions that take place around the world, each choose the agency and production company of the year from their country within the category. This cut allows you to enter a single reel that includes 3 pieces of work from the past year.

In 2024 the Gerety Awards held a jury session in Paris and Agency of the year was awarded to BETC. We spoke with Mathilde Lançon, deputy managing director and Mathieu Laugier, managing director to learn more about their rewarded campaigns.

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