Gerety Announces In-House Agency of the Year Award

The 2025 Gerety Awards standard deadline is April 11th and continuing last year’s partnership with The Industry Club, Gerety announces they will be awarding the in-house agency of the year.

As part of its ongoing commitment to supporting in-house agencies, The Industry Club recently launched the first-ever UK In-House Talent & Salary Survey, developed in collaboration with The In-House Agency Leaders Club (IHALC) and its members. The insights from this initiative reinforce the importance of recognising creative excellence within in-house teams.

Gerety co-founder Lucía Ongay said, “We are thrilled to partner with The Industry Club again who have a proven record of supporting in-house agencies. This special prize, just like the agency and network of the year awards, will spotlight the world’s most creative In-House Agency”

Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, bronze, silver, gold, and grand prix.

- Grand Prix: 12 points
- Gold: 8 points
- Silver: 4 points
- Bronze: 2 points
- Shortlist: 1 point

Commenting on this brand new award that will be presented to the winning agency by The Industry Club, its founder and managing director Melissa Smith explained, "In-house agencies continue to push the boundaries of creativity while navigating the unique challenges of operating within a brand. The In-House Agency of the Year award is a well-deserved recognition of their innovation, impact, and growing influence in the industry. We are proud to partner with Gerety once again to shine a spotlight on the exceptional talent within these teams and celebrate their contributions to the creative landscape."

This year’s jury includes a record 245 judges from 50 different countries. The only judging criteria is originality of the idea and creativity in its execution.

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, and gives a business case for good advertising. Gerety celebrates campaigns that are not only award-worthy but ones that resonate with the world’s most powerful consumers.

The standard deadline is Friday, April 11th.

Meet the 2025 jury and enter this year’s Gerety at www.geretyawards.com