Gerety Announces Humour Jury in Partnership with Non-Profit Organisation Funny Women

Funny Women is a non-profit organisation dedicated to empowering women from all walks of life using comedy and humour to build confidence, explore creativity and have a voice. Founded in 2002, Funny Women promotes equal rights and opportunities for all; showcasing female-identifying voices, and contributing to gender parity in the industry and beyond. The annual Funny Women Awards were founded in 2003 and have recently launched for 2025 sponsored by BBC Studios' Funny Parts.

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, and gives a business case for good advertising, Gerety celebrates campaigns that are not only award-worthy but ones that resonate with the world’s most powerful consumers.

The Humour cut at Gerety celebrates the very best of funny advertising, it describes making other people laugh is one of the most refined arts in entertainment. The votes of the Funny Women jury will be included in that of the global executive jury that chooses the shortlist that will be announced at the beginning of June.

Gerety co-founder Lucía Ongay said, “The humour category is an important part of the Gerety winners showcase, and we have seen some fabulous winners in this category over the years, as humour takes back its prominent place in advertising. We are extremely excited to partner with Funny Women for this unique jury and also sharing the winners with their audience.”

Commenting on the partnership Lynne Parker, founder of Funny Women and leader of the humour jury, said, "This is a fantastic opportunity for our extended team of brilliant female comedy producers and collaborators from around the world to participate in the amazing Gerety Awards. Comedy is integral to memorable advertising and over the years we have discovered some incredibly talented performers, writers and creators who have gone on to work in the wider creative industries. I can't wait to see what this year brings!"

This year’s jury includes a record 245 judges from 50 different countries. The only judging criteria is originality of the idea and creativity in its execution.

The Final deadline for entries is Friday, May 9th.

The humour jury will be announced in the coming weeks in the meantime meet the 2025 jury and enter this year’s Gerety at www.geretyawards.com​